We ask three industry experts how they dress up their spa spaces for the holidays. 

“Our spa has four huge, street-facing windows that we take advantage of during the season. We like to encourage gift card purchases: One year we attached branded gift cards to colorful ribbons that hung inside the windows between strings of lights; and last year we adorned lovely, pre-lit trees that had bare branches with ornaments, gift cards, and small gifts. We suspend plastic snowflakes from our loft-like ceilings at different heights; it’s beautiful and looks like it’s snowing inside. With shorter days and longer nights, we always use plenty of lights, which give the lobby extra warmth that encourages people to browse. We also intersperse gift boxes, ‘snow’, and other decorations on our retail shelves, especially around more seasonal gift options,” says Sandy Stroehmann founder of Elixir Mind Body Massage Denver.